This is the bulk of what drives your digital brand. Content includes the text copy, blog posts, pictures, and videos produced and published by your business. It is what your audience will spend the most amount of time interacting with until they decide to buy. Your content is also going to be the driving factor in how much your brand is shared through digital “word-of-mouth”.
Video is an incredibly useful form of digital content because of how easy it is to consume and share. If you’re just starting with video marketing, we recommend an introductory brand commercial that orients the viewer to your company and gets them thinking about your value proposition. It covers a lot of bases at once and is a great resource to have for website landing pages, pinned social media posts, and paid commercial campaigns.
The possibilities are endless.
iv. Search engine optimization
Search engine optimization, or SEO, helps your digital presence rise in the ranks of search engines like Google or Bing when people search for it. This is an important service once you’ve established online platforms that are usable. Ensuring you’re in the front page when someone searches your product and service increases visibility and gives you a competitive edge.