New Wave Art
Product Promotional Videos
We partnered with New Wave Art to produce two distinct product promotional videos for two of their most popular offerings—each with its own unique brand personality. Because the products spoke to different audiences, we carefully organized the messaging for each, developed a tailored creative direction, and crafted a look and feel that aligned seamlessly with their established brand identity. Part of the production took place in our studio, where we customized the set design, décor, and lighting to match the aesthetic and emotional tone of each piece. We also filmed on location inside their production facilities, capturing the craftsmanship and authenticity behind the products.
Testimonial Video, Instructional Videos, and Photography
The campaign extended well beyond a single promo, featuring a full suite of launch assets designed to support every stage of the customer journey. In addition to the hero video and website design, Edge of Cinema produced authentic testimonial videos, clear and engaging instructional content, detailed product photography, and eye-catching GIFs that highlighted the Jade Board’s transformation and accessories. Together, these elements created a versatile content library that Moon Rabbit Tables could use across their website, social media, and marketing channels to build trust, explain features, and keep the launch visually engaging.
