Upper Merion Police Department

Edge of Cinema partnered with the Upper Merion Police Department to create a focused, three-part recruitment campaign designed to reach potential candidates where they are and guide them toward taking the next step. The campaign included two short-form videos crafted specifically for social media, highlighting the department’s culture, community involvement, and career opportunities in a compelling, accessible way. These were supported by a longer overview video designed for the department’s recruitment webpage, providing a deeper look at the role, expectations, and values of the Upper Merion Police Department. Together, the videos worked as a cohesive system—capturing attention on social platforms and driving interested viewers to the website for more detailed information and action.