Moon Rabbit Tables

Edge of Cinema partnered with Moon Rabbit Tables to help bring their newest product, the Jade Board gaming table, to life through a cohesive media and web launch. Designed to seamlessly transform from a sleek, modern dining table into a fully featured board-gaming table packed with smart accessories, the Jade Board needed a launch that captured both its elegance and its innovation. Edge of Cinema created an exciting video promo campaign that showcased the table’s transformation, craftsmanship, and gameplay versatility, while also designing a polished website experience that made the product pop and guided customers through its features. Together, the visuals and web presence worked hand-in-hand to build excitement, clearly communicate value, and support a strong, memorable product launch.

The campaign extended well beyond a single promo, featuring a full suite of launch assets designed to support every stage of the customer journey. In addition to the hero video and website design, Edge of Cinema produced authentic testimonial videos, clear and engaging instructional content, detailed product photography, and eye-catching GIFs that highlighted the Jade Board’s transformation and accessories. Together, these elements created a versatile content library that Moon Rabbit Tables could use across their website, social media, and marketing channels to build trust, explain features, and keep the launch visually engaging.

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